How to market your show to Promoters

PAN is a membership-led organisation which supporting the promotion of touring arts in the Highlands and Islands of Scotland. There are around 100 members, including voluntary-run promoting groups, village halls, independent, professional and Council-led arts venues, and festivals.Collectively PAN members promote a wide range of events across all art-forms throughout the year.

1. Read the General information below

2. Contact the PAN office and get the password - this will allow you to download the complete list of Promoters - (see below)

3. Mail or email your information to the PAN office.

4. Mail or email your information to selected promoters

What Promoters Need to Know

2. DESCRIBE the event / show / band in a few hundred words at the most - if you can't sell yourself in 150 words, then neither can the promoter in their leaflet. Keep it short and simple.

3. DO NOT add lots of attachments / photos / press releases at this stage - many promoters are not in Broadband.

4. Give all the CONTACT details - not just an email address.

5. Give some idea of the COST - try to be inclusive (saying 'plus travel costs' is too vague) - the word 'negotiable' is very useful!

6. Be focused with DATES - if you just say you are available anytime, then the promoters wont bother to get back until 'anytime'! 

Use your password here

You can download the complete List of Promoters but first you need a username and password . If you don't have these contact the PAN Office  or telephone 01471 844207.

log in to our password protected area now.  

Contact and contractual arrangements

PAN:-

• will supply you with information, advice and contacts about touring in the area.
• does not promote events itself, nor make contractual arrangements with touring companies.
• works closely with arts agencies and funders.

PAN’s Members:-

• work to the highest professional level they are capable of, within the limitations of some of the venues.
• make the contractual, domestic and technical arrangements with touring companies.
• raise their own funding and undertake their own marketing.

Technical requirements

• Most venues are suitable for ‘small-scale’ performance, providing up to 6 to 7 metres square performance area, audiences from 30 to 100 seats.
• There are a growing number of venues suitable for mid-scale performances.
• It is generally assumed that touring theatre companies tour with their own technical needs.
• Some venues have p.a. and lights, but do not assume that p.a. is always available.

Scottish Arts Council’s Touring Website

• The Scottish Arts Council’s Touring Information website (www.scottishartstouring.com) provides full details of most venues.
• Touring Companies can also list productions available for touring on this site.

Funding

• The Scottish Arts Council funds some promoters. It also offers advice and funding to touring companies.
• Local Councils and Enterprise boards may also fund promoters, but rarely touring companies.
• PAN occasionally runs funded projects for its members.
• HI-Arts has a small funding scheme for companies.
• Promoters work to a very tight budget, but usually aim to offer some sort of guaranee.
• Contractual arrangements might include full fees, guaranteed fees, and occasionally gate-splits.

If you have any questions just ring or email the PAN office:

PAN Office: Ostaig House, Teangue, Isle of Skye, IV44 8RQ

Tel 01471 844207 

E-mail info@panpromoters.co.uk

Administration: Duncan MacInnes